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Canadians think brands have a role in societal recovery | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
By Justin Crann

Canadians are less content about their lives than they were a year ago, according to data released as part of Leo Burnett Toronto’s latest HumanKind study – and confronted with mounting crises, they expect more from all institutions, but especially brands, to address societal ills.

http://strategyonline.ca/2023/02/27/canadians-believe-brands-have-a-big-role-in-societal-recovery/
 

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